How Can I Best Use The Search Query Performance Report?  [The PPC Den Podcast]


Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

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Episode Highlights

  • 0:00 What to expect in this episode
  • 2:40 Dubai Life
  • 6:30 An Important Preface 
  • 9:45 Defining The Search Query Performance Report
  • 12:00 Mina’s Additions To The SQPR
  • 14:30 Normalization
  • 21:25 Beta Use Cases
  • 25:30 Take Your Time
  • 28:40 The 3 Modes

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