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As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn’t yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.
The result is in! Today’s episode is part two of our case study on a bad campaign structure.
Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 Topic overview: actions undertaken for this case study
- 00:56 Intro
- 02:09 Previous episode discussed
- 03:19 Issue #1: Keyword dumping
- 06:15 Issue #2: Product-based variations
- 08:18 Michael’s advice on campaign structure
- 09:07 What happened after a month of restructuring?
- 11:29 Campaign structure: scaling activity
- 12:44 Campaign budget limitation
- 14:51 What were Alfredo’s strategies for fixing this mess?
- 18:18 How did we get more revenue?
- 21:54 Run-down of Alfredo’s strategies
- 25:20 Outro
If you like what you hear, leave us a video review! We might share it on the show.
Links & Resources
- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast]
- How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast]
- Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]
- When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131]
- Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]
- Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Karolina Facchin
- Podcast Coordinator: Myreen Garcia Sejalbo
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