How Do We Calculate Amazon ACOS? [The PPC Den Podcast]


Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! 

Let’s discover more as we watch and listen to these two brilliant minds!

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 Topic Overview
  • 00:13 Introducing Elizabeth Greene
  • 01:17 Intro
  • 02:36 Michael and Elizabeth’s collaboration on Amazon PPC
  • 04:06 Elizabeth’s New YouTube Video:
  • 08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS
  • 11:00 Elizabeth’s formula for forecasting ACOS
  • 14:16 Defining the ACOS formula
  • 19:33 Can PPC influence conversion rate?
  • 20:15 Example: How to calculate ACOS with the formula
  • 22:00 When do we use this formula?
  • 29:01 Closing remark

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