How Does Tracking Keywords Help PPC? [The PPC Den Podcast]

How Does Tracking Keywords Help PPC? [The PPC Den Podcast]


Hey there, Badger Nation!

In this episode of the PPC Den podcast, I’m joined by Noemi Bolojan from Scale Wave. We’re diving into Amazon PPC and focusing on how ad spending affects your product’s search position and sales. By the end of this chat, you’ll have a solid understanding of how to improve your Amazon PPC strategies and see real results.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:35 – How do ads affect organic sales?
  • 1:02 – How do I set up PPC campaigns?
  • 2:19 – What are current challenges in Amazon advertising?
  • 3:13 – Why is troubleshooting important in PPC?
  • 5:00 – Why track keyword ranks?
  • 10:02 – How does spending affect organic rank?
  • 13:33 – How does rank tracking show PPC impact?
  • 20:12 – How do I use high-value keywords effectively?
  • 29:06 – Why is keyword rank tracking crucial?

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


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