How to Achieve High Lifetime Value? [The PPC Den Podcast]

How to Achieve High Lifetime Value? [The PPC Den Podcast]


Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We’ll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we’ll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Welcome
  • 1:50 – Small Talk: A Warm Winter at Minnesota
  • 4:00 – How to Encourage More Repeat Buys at No Cost?
  • 6:43 – Who Dominates in Profitable Per-Click Spending?
  • 10:27 – Why is Branding Expensive?
  • 14:20 – Starting Small: You Don’t Need Many Products
  • 17:25 – Exploring the Customer Loyalty Analytics Dashboard
  • 18:25 – The Math Behind Your Target ACOS
  • 21:40 – Increasing Repeat Purchases
  • 23:58 – Key Drivers of Lifetime Value After the First Sale
  • 27:36 – Should Brand Search Strategy Change Despite Uncertainty?
  • 31:00 – Rapid Fire

Links & Resources

Serious Amazon PPC Software For Serious Sellers

Sign Up For A 1 On 1 Demo If You Want Better Campaigns

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


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