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Ready to crack the code on Amazon’s conversion rates? Join Michael and Perch’s Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 Intro
- 3:24 Small talk
- 5:28 Hot Amazon topic
- 7:25 Search Query Performance Report
- 9:30 What data insights does the report offer?
- 11:47 Advertising Performance vs. Search Query Performance
- 13:15 Strategy for product launches
- 15:25 Keyword strategy
- 20:32 Launching a special tea-coffee cup
- 22:53 Process
- 24:54 Analyzing ‘badger blanket’ conversion rate
- 31:56 Trend analysis strategy
- 32:45 Last tip
Links & Resources
- How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
- How To Get Over 100% Conversion Rates With Sponsored Display Ads
- Increase Conversion Rates For Sponsored Brand Ads
- Cranking Up Conversion Rates
- The Complete Amazon Advertising Evergreen Campaign Strategy Guide
- How Do I Optimize My Amazon Campaign Structure?
- How Do I Identify And Handle Duplicates In Amazon Search Term Report?
- How to do Keyword Research for Amazon PPC: Back to Basics
- How Do I Optimize My Amazon Campaign Structure?
- 🦡 Like the podcast? Leave us a video review!
- Join our next Amazon PPC webinar 💻 📢
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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