At Ad Badger, we know how important it is to understand what people are searching for on Amazon. By using the right search terms in your product listings, you can improve your visibility and increase sales.
In this article, we’ll share the top search terms on Amazon and explain why they matter. We’ll also show you how to use these keywords to make your listings more effective and stand out to potential buyers.
Everything This Article Covers:
Why Do Amazon’s Top Search Terms Matter?
Amazon’s top search terms are the most popular keywords shoppers use to find products. These terms are essential because they directly impact how often your product appears in search results.
By using high-ranking search terms in your product title, bullet points, and description, you can improve visibility, attract more potential buyers, and increase sales. Since trends change, regularly updating your keywords helps you stay competitive and relevant.
In the next sections, we’ll show you how to find these keywords and use them effectively to optimize your listings.
What Are Amazon’s Top Search Terms?
Amazon’s top search terms are the exact words and phrases shoppers type into the search bar when looking for products. These keywords directly connect what customers want with the products available, making them a crucial part of Amazon keyword research. Think of them as the bridge between a shopper’s intent and your product’s visibility.
For example, if thousands of people search for “candle” or “planter” every month, those are high-demand keywords that can drive traffic. If your product listing includes these terms in the title, bullet points, and description, it has a better chance of showing up in search results when shoppers look for those items.
Using the right keywords isn’t just about stuffing them into your listing—it’s about strategically placing them where they have the most impact. Amazon’s algorithm favors listings that match popular search queries, so optimizing with relevant keywords increases your chances of appearing in organic searches and getting discovered by the right buyers.
These search terms reveal what customers are actively looking for, allowing sellers to adjust their listings to match demand. When your product aligns with high-traffic keywords, it stands a better chance of appearing in search results and attracting more buyers.
Amazon’s trending searches also highlight best-selling items, offering valuable insights into consumer behavior and market demand.
How Does Amazon Determine Top Search Terms?
Amazon’s algorithm ranks search terms based on two main factors: relevance and sales performance. Every time a shopper types a query into the search bar, Amazon scans millions of product listings to determine which ones best match that keyword. The algorithm prioritizes listings that not only contain the search term but also generate conversions.
This means that a keyword’s ranking isn’t just about how often it’s searched—it’s about how many purchases it leads to.
For sellers, this is a game-changer. Simply stuffing a listing with high-volume keywords won’t guarantee better rankings. Amazon favors keywords that consistently result in sales, meaning sellers need to focus on buyer intent rather than just search volume. A keyword with millions of searches but low conversions won’t perform as well as a keyword with steady, high-intent purchases.
To stay competitive, sellers must constantly track search term trends, identify which keywords drive actual sales, and refine their listings accordingly. This includes testing different keyword placements in product titles, bullet points, and descriptions, as well as monitoring how keyword performance shifts over time.
Top Amazon Searches: Recent Trends
Monitoring monthly search trends on Amazon is crucial for sellers looking to stay ahead of the competition.
In July 2024, high-demand keywords reflected a mix of everyday essentials and trending products. For instance, ‘coffee’ remained one of the most searched terms, signaling a strong demand for consumables. Meanwhile, ‘PS5’ continued to attract millions of searches, proving that popular electronics still dominate buyer interest.
If you’re selling consumables, leveraging keywords like ‘best coffee beans’ or ‘organic coffee’ in your listings can help capture traffic. If you’re in the electronics space, optimizing for terms like ‘PS5 accessories’ or ‘gaming headset for PS5’ can make your products more visible to potential buyers.
To make the most of these trends, sellers should track search volume shifts, test high-performing keywords in PPC campaigns, and update product listings accordingly.
Using tools like Amazon Brand Analytics or Ad Badger can help validate keyword performance and refine strategy.
That feeling when Amazon PPC data is easy to read.
Analyzing search term trends year-on-year helps sellers spot shifts in consumer behavior. For example, ‘Lego’ saw a 21% drop in search volume compared to the previous year, suggesting a decline in interest in this toy category.
On the other hand, products like the ‘outdoor plastic straw rug’ experienced a surge in popularity, rising from #23 to #13 in the rankings between July 2023 and July 2024.
These year-over-year comparisons provide sellers with a clearer picture of what products are gaining traction and which ones are losing momentum.
For instance, if you’re selling toys or similar products, this insight could signal that it’s time to adjust your inventory or marketing efforts to focus on more trending items.
Seasonal Impacts on Search Terms
Seasonal changes and holidays have a significant impact on search terms and consumer behavior on Amazon. For example, leading up to Christmas, search volumes for holiday decor and related products like Christmas trees, ornaments, and lights typically spike.
Similarly, tech product launches, such as the release of the PS5 Pro, can create a surge in interest and searches as customers prepare for big-ticket holiday purchases.
Understanding these seasonal fluctuations is crucial for sellers looking to capitalize on peak demand. This means updating your listings with relevant seasonal keywords, running promotions, and adjusting inventory based on predicted demand.
Tools for Identifying Amazon Top Search Terms
To optimize your product listings on Amazon, it’s essential to use Amazon’s proprietary tools effectively.
First, you need to log into your Amazon Seller Central account.
From there, you can access the Search Query Performance dashboard under Brands > Brand Analytics > Search Query Performance.
This tool provides detailed metrics about how specific search terms are driving traffic to your listings. It shows impressions, clicks, and conversions, allowing you to understand which keywords are performing well. If you notice high-impression keywords that are not converting, it may mean your listing isn’t fully optimized for those terms. In that case, adjust your product titles or descriptions to better match customer intent.
Another useful tool is the Search Catalog Performance report, which can be accessed through Reports > Business Reports. This tool allows you to see how your products perform with specific search terms. It shows the click-through rates and conversion rates for the keywords that are driving traffic to your listings. If certain keywords are bringing in traffic but not converting well, it could be a sign that you need to improve your product’s images or descriptions. The report can also help you identify keywords that might be missing from your listings.
For advertising, Amazon provides additional tools that can help you identify relevant keywords for your Sponsored Products ads.
To find your winning terms, go to reports -> advertising reports -> search term reports.
When setting up an ad, you’ll see keyword suggestions based on your product category and historical data. You can use Automatic Targeting, which lets Amazon select keywords for you based on the product, or switch to Manual Targeting to choose keywords yourself. In Manual Targeting, Amazon displays keyword suggestions along with their search volume and estimated cost-per-click, helping you refine your keyword selection.
Optimizing Listings with Top Search Terms
Incorporating top search terms into product titles is a crucial aspect of Amazon listing optimization.
The title serves as the first point of contact between your product and potential buyers. To ensure your product stands out in search results, it’s essential to include the primary keywords that are frequently searched by customers.
For instance, if you’re selling a yoga mat, terms like “yoga mat” and “non-slip” should be included in the title, as these are likely to be among the most searched keywords in the category.
However, it’s important to maintain a balance between keyword usage and readability. A well-crafted title should be informative and compelling without overstuffing keywords, which can make the listing appear unnatural and discourage potential buyers.
For example, instead of writing ❎“Non-Slip Yoga Mat, Best Yoga Mat for Exercise, Durable Yoga Mat, Yoga Mats for Home,” you could write, ✅“Non-Slip Yoga Mat for Exercise – Durable and Comfortable for Home Use.”
When it comes to bullet points and descriptions, these sections provide an excellent opportunity to integrate secondary keywords that clarify the product’s features and benefits.
For example, in the case of the yoga mat, bullet points could highlight “eco-friendly material,” “extra cushioning for comfort,” and “easy to clean,” which are secondary keywords that further support the primary keyword “yoga mat.” Descriptions should expand on the bullet points, offering more detailed information about the product while continuing to integrate secondary keywords in a way that sounds natural. This not only improves the SEO of the listing but also makes the product more appealing by addressing customer pain points and needs.
Backend search terms also play an important role in product optimization, even though they are invisible to customers.
Backend keywords should include any additional terms that potential buyers might use to search for similar products but that might not fit naturally into the visible parts of the listing, such as variations or related products.
It’s important to note that Amazon imposes a character limit on backend keywords (typically 250 bytes), so it’s crucial to use this space effectively.
Benefits of Using Top Search Terms
Increased product visibility is one of the most immediate benefits of using relevant search terms. When you optimize your listings with keywords that customers are actively searching for, your products have a higher chance of appearing at the top of Amazon’s search results.
However, it’s not about using as many keywords as possible; quality matters more than quantity. If your products are ranked higher in search results, they naturally receive more clicks, which increases the likelihood of a sale.
Higher conversion rates come when you align your product listings with keywords that resonate with potential buyers. When your listing appears in search results and includes the terms customers are actively searching for, it attracts more visitors who are likely to convert into buyers.
Improved rankings within Amazon’s search results is another key benefit of keyword optimization. Amazon’s search algorithm favors listings that are well-optimized with relevant search terms, ranking them higher when customers search for related products. The better your ranking, the more often your product will be shown to potential buyers.
Common Mistakes to Avoid
When using top search terms, it’s essential to avoid common mistakes that can undermine your efforts.
One significant mistake is overusing keywords, also known as keyword stuffing. It might seem tempting to add as many relevant keywords as possible to improve rankings, but this approach can backfire.
Amazon’s algorithm is designed to detect and penalize keyword stuffing, leading to a decrease in your listing’s ranking rather than an improvement. It can also make your product description sound unnatural, which may turn off potential buyers. Instead, focus on using keywords in a natural and balanced way, ensuring your content remains appealing both to customers and to Amazon’s search algorithm.
Another common mistake is ignoring long-tail keywords. Long-tail keywords are particularly valuable because they reflect more specific buyer intent. Shoppers using long-tail keywords are often closer to making a purchase as they have a clearer idea of what they’re looking for.
This is an example of long-tail research someone might type in.
Finally, neglecting regular updates to your keyword strategy is a mistake that can diminish your listing’s effectiveness over time. Consumer behavior and search trends change, and keywords that were once highly effective may lose their relevance.
Summary
To wrap it up, getting a good handle on Amazon’s top search terms is super important for getting your products noticed and boosting your sales. By understanding how these keywords work and tracking them, you can make sure your listings are as effective as possible. Using Amazon’s tools or Ad Badger will give you great insights to improve your keyword strategy.
Just remember to avoid overstuffing your listings with keywords, not paying attention to long-tail keywords, and forgetting to update your listings regularly.
Keep things fresh and aligned with current trends, and your products will stay visible and competitive in the Amazon marketplace.
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