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Hey there, Badger Nation!
In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
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Episode Highlights
- 0:00 – Intro
- 0:48 – Explanation of broad and phrase match types
- 1:48 – Example of how broad match can trigger unrelated search terms
- 4:00 – Advice on sparing use of broad match in advertising strategies
- 6:03 – Clarification on the use of modified broad in sponsored products
- 9:32 – Real-world example demonstrating phrase match issues
- 13:31 – Tips on using search term analysis tools
- 16:00 – Importance of negative keyword management.
Links & Resources
- How Do I Make The Most Of Amazon’s New Broad Match Update?
- How Can I Use Phrase Match To Rank Higher On Amazon?
- Is Exact Match Always Best?
- How To Become An Advanced Advertiser For Amazon PPC Campaigns
- How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
- Like the podcast? Leave us a video review!
- Join our next Amazon PPC webinar 💻 📢
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
Negative Keyword Target Nightly Hunt
This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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