How To Use Psychology To Master Amazon PPC  [The PPC Den Podcast]

How To Use Psychology To Master Amazon PPC


Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 00:27 The Psychology of Money
  • 1:00 The Importance of Luck
  • 1:50 Time Horizons & Risk Tolerance
  • 2:37 The Bias of Recency 
  • 5:00 Managing Search Term Reports
  • 8:10 Who Was Right?

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