There has been a lot of talk about Amazon disrupting the Facebook and AdWords duopoly. Digiday reported Amazon’s ad business is actually growing faster than Facebook and Google’s. Advertisers are just now tapping into Amazon’s customer base and realizing the value of using Amazon services to give their products visibility.
There are many similarities between advertising platforms. In this post, we’re going to look at the similarities and differences of Amazon PPC and Google AdWords.
Amazon PPC has taken a ton of inspiration from Google. The ad platforms both share essentially the same ads, match types, and auction styles. However, the motives for presenting ads in front of customers are different. Google’s customers are typically at the top of the sales funnel, compared to Amazon customers being ready to buy and lower in the sales funnel. This creates a difference in ad ranking and function.
If you want a quick version of our previous post on the differences between Amazon PPC and AdWords, we made an infographic for you to save and share for quick reference: