[PPC Den Podcast Ep. 43] The Problem With Optimizing Low-Converting Products (And How To Solve It)


The Problem With Optimizing Low-Converting Products (And How To Solve It)

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they’re extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den!

Episode Highlights

  • 3:51 Regular bid optimization for a standard product
  • 4:47 Real products with high AOVs
  • 8:47 Expensive products lead to expensive CPCs
  • 10:21 What if you only convert every 3 months?
  • 11:58 Extended time-frame
  • 16:09 Compare to account averages
  • 19:52 Using search term reports to find keywords
  • 22:40 What to do when things do convert?
  • 24:06 Only do RPSB if you rake up 2-4+ conversions
  • 25:25 How applicable are these strategies to you?
  • 26:55 Keep these products in separate ad groups
  • 28:56 Check our Ad Badger PPC optimization tool

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