What Do I Do When My CPCs Go Up? [The PPC Den Podcast]

What Do I Do When My CPCs Go Up?


Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.

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Episode Highlights

  • 0:00 What to expect in this episode
  • 3:30 Cause of CPC Inflation
  • 6:50 Evaluating the CPC Increase
  • 10:06 Discovering New Ad Types
  • 14:11 Amazon’s New Video Placement
  • 19:30 Taking A Look At Your Competitors
  • 22:55 Closing Thoughts

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