Why Should You Rethink Your Approach to PPC on Amazon? [The PPC Den Podcast]

Why Should You Rethink Your Approach to PPC on Amazon?


In today’s episode of the PPC Den Podcast, Michael’s guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

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Episode Highlights

  • 0:00 – Guest Introduction: Michael Tejeda
  • 2:20 – Client Management Insights
  • 3:01 – Deep Dive into Marketing Strategy
  • 6:04 – The Role of Audits
  • 7:14 – Understanding Client Needs
  • 8:58 –  How do FBA fee changes affect PPC strategies
  • 10:57 – Managing Product Profitability
  • 13:10 – Strategy and Client Communication
  • 15:07- Key insights

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.

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Podcast Credits


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