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In today’s episode of the PPC Den Podcast, Michael’s guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
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Episode Highlights
- 0:00 – Guest Introduction: Michael Tejeda
- 2:20 – Client Management Insights
- 3:01 – Deep Dive into Marketing Strategy
- 6:04 – The Role of Audits
- 7:14 – Understanding Client Needs
- 8:58 – How do FBA fee changes affect PPC strategies
- 10:57 – Managing Product Profitability
- 13:10 – Strategy and Client Communication
- 15:07- Key insights
Links & Resources
- 🦡 GET AD BADGER ➡️
- Can Amazon PPC Success Be Predicted?
- How Does Tracking Keywords Help PPC?
- How To Develop A Successful Client Relationship?
- Can Agencies Serve As Teachers In Amazon Selling?
- How To Launch Amazon Products That Customers Actually Want?
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- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Michael Tejeda
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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