Amazon PPC Education
Market Basket Report: Use Paid Traffic to Gain Organic Traffic
A couple weeks ago, I went into a grocery store to buy my mom flowers for Valentine’s Day. Flowers were …
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How to Use Search Frequency Rank to Maximize Amazon Campaigns
Welcome to the first part in a series of four articles all about Amazon Advertising Brand Analytics! Coming posts will …
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Long Tail Search Terms: Amazon PPC Silent Killer
Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly known best practices for maintaining …
Negative Keywords for Amazon PPC: The Complete Guide (2020 Update)
Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query. In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show.
