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Amazon PPC Education

What is PPC Negative Keywords?

What Are Amazon PPC Negative Keywords? (2025 update)

August 8, 2025March 6, 2025 by Stephen Noch

Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query.  In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show.

Categories Amazon PPC Education, Blog
The Easiest Amazon PPC Fix You’re Probably Ignoring [The PPC Den Podcast]

The Easiest Amazon PPC Fix You’re Probably Ignoring  [The PPC Den Podcast]

March 7, 2025March 6, 2025 by The Badger

SUBSCRIBE In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re …

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Categories Amazon PPC Education, Blog, Podcast
RPSB (Research peel stick and block) 2025 Update

RPSB (Research peel stick and block) 2025 Update [The PPC Den Podcast]

February 28, 2025February 27, 2025 by The Badger

SUBSCRIBE In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy …

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Categories Amazon PPC Education, Blog, Podcast
3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS

3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS

February 26, 2025 by The Badger

Too many Amazon sellers are running ads, but not getting the results they could be. …

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Categories ACoS, Blog
Amazon Sponsored Products: Guide (Updated 2024)

Amazon Sponsored Products: Guide (Updated 2025)

August 8, 2025February 20, 2025 by The Badger

Over the past few years, Ad Badger has been at the forefront of managing countless …

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Categories Blog, Seller Central, Sponsored Product Ads
How Can An Amazon Campaign Audit Help My Business? (Classic)

How Can An Amazon Campaign Audit Help My Business? (Classic) [The PPC Den Podcast]

February 21, 2025February 20, 2025 by The Badger

SUBSCRIBE After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael …

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Categories Amazon PPC Education, Blog, Podcast
How N-gram analysis found a keyword with 200 clicks and 1 order [The PPC Den Podcast]

How N-gram analysis found a keyword with 200 clicks and 1 order [The PPC Den Podcast]

February 14, 2025February 13, 2025 by The Badger

SUBSCRIBE Have you heard of Ngram analysis? Even if you have, do you know how …

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Categories Amazon PPC Education, Blog, Podcast
ACOS for Amazon: What is ACOS and how Do I calculate It for Amazon PPC? [Updated 2023]

ACOS Amazon: Calculating ACOS For PPC

August 12, 2025February 10, 2025 by The Badger

ACOS Amazon is a crucial metric for evaluating the effectiveness of advertising campaigns on the …

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Categories ACoS, Amazon PPC Education, Blog
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