Ad Badger reviews
Amazon PPC pros & sellers love what we do.
Don’t just take our word for it—our clients say it best. Discover stories of recognition and winning—real success stories from those who’ve thrived with us.
Ad Badger awards
See the recognition we’ve earned for excellence in PPC software and customer satisfaction.
Awards & badges:
Awarded the Quality Choice Award
Awarded the Happiest Users Award
Awarded the Trusted Vendor Award
See what others are saying about Ad Badger
Google Reviews
“Ad Badger is the perfect software + office hours model that I need to optimize my Amazon ad campaigns. The software handles my automated tasks and when I hit snags, I can book a call with a knowledgeable human. They are constantly developing the product, which shows me they care. I look forward to continuing to grow with them.”
G2
We use Ad Badger because its algorithm provides the best balance of responsiveness to daily market changes with long run conversion rate data. We also highly value Ad Badger’s flexibility. With other software and agencies we were forced to start our campaigns over from scratch.
Trustpilot
The Ad Badger PPC software is simply excellent. It does an outstanding job effortlessly. There are options to automatize your campaign management, but you can also deep dive into data, make your own decisions, and implement them accordingly. The platform is well-designed and often updated.
Discover why Ad Badger is loved by customers like you
Dude, you guys are awesome. I love the personal videos that you guys send out. Being in the service industry, I have to commend that you guys are doing a great job making everyone feel personal and not just another *customer*.
Let me tell you my situation. I am a huge fan of the Ad Badger software because I purchased the software in July and have had remarkable success with it. In combination with the feedback that I have been getting from Michael, and using the Ad Badger software, I really couldn’t be happier.
I was having difficulty getting a sale via PPC with 1,000% ACOS ~ yes you read it right! ...I followed the recommendations right away and I’m so happy for the results! … I’m so excited & in tears of joy!!!
Curious about what The Badger can do for you?
You don’t have to be.
Managing your Amazon PPC has never been easier—our software takes the stress out and boosts your results.
We Excel At Growing Awesome Brands. Our management service helps you scale—just like we did for Freshfield.
Coaching clients love how fast they grow with us
Meet Anton.
He manages multiple brands with Ad Badger and says he’s saved approximately 80% more money with Ad Badger. How’d we save 80% more money? We increased his client’s conversion rate, increased sales, decreased ad spend, and decreased ACOS. Anton also says we offer great customer support and great one-on-one strategy sessions. We’re blushing!
A Trusted Name in Amazon PPC Since 2017
- 11,500 Subscribers on YouTube
- 7,800 Followers on LinkedIn
- 24,500 Followers on our CEO’s LinkedIn
- Over 10,000 Hours of Content Published on Amazon Advertising
Pioneering Strategy in Amazon PPC for 8 Years
Home of the #1 Podcast on Amazon Advertising.
You’re probably sick of hearing from “Amazon PPC Gurus.” Yeah, us too. Get to know our down-to-earth, tried-and-true advertising philosophies on the world’s first Amazon PPC themed Podcast.
Some of our Favorite Wins
23 October, 2025
Amazon PPC Den Podcast
“Why Everyone’s Talking About the PPC Wizards Behind This Amazon Software”
Our team has earned recognition as the number one in Amazon PPC software, and our PPC Den podcast is widely regarded as a masterclass for anyone aiming to elevate their strategies. People consistently praise the way we work, delivering results that make clients keep coming back.
23 October, 2025
10 October, 2025
Ad Badger Software
“Why Ad Badger Exists — and Why It’s Working”
That’s exactly why Ad Badger was built.
You’ve got limited time. Tight margins. Products priced between €8–€20. You can’t afford wasted ad spend — and you shouldn’t have to babysit campaigns every day.
With Ad Badger, you don’t have to.
We give Amazon sellers the tools to automate, optimize, and scale profitably.
10 October, 2025
18 September, 2025
Ad Badger Software
“When a Client Compares Us to Agencies… and We Win”
You should book a demo call with Ad Badger if you’re curious about our features—here’s what made this client say we’re better than any agency: they compared managing Amazon Ads themselves with Ad Badger versus hiring a full-service agency, and they found Ad Badger’s features more powerful and complete than anything they’d seen.
18 September, 2025
11 September, 2025
Ad Badger Software
“Client Chooses Ruby Plan”
We’re excited to share some wonderful feedback we just received! Our client let us know how satisfied they are with our automation — so much so that they’ve decided to upgrade to the Ruby package!
11 September, 2025
18 August, 2025
Amazon PPC Service
“A Strong Start in Driving Incremental Revenue”
Together we set clear goals, defined KPIs, and focused on the right ASINs. Thanks to this approach, we’re already seeing exciting results within the first two months! Confidence is high, and with proven early success, we’re ready to scale further with increased budget and even bigger growth ahead.
18 August, 2025
15 August, 2025
Ad Badger Software
“From a Leap of Faith to Lasting Trust”
One of our clients admitted they don’t take leaps easily — but after checking us out, they discovered something refreshing. Instead of hiding behind FAQ links or flashy claims, we openly share what we know, answer questions personally, and treat people like humans, not numbers. That honesty and openness built real trust. They described our team as smart, polite, responsive, and always willing to help.
In the end, what started as a risk turned into a partnership they’re glad to have.
15 August, 2025
4 August, 2025
Amazon PPC Service
“Bravo, Olena — Our Clients Are Thrilled!”
We’re proud to share fantastic feedback from a client who’s truly impressed by Olena’s work.
Your expertise and dedication make a real difference, Olena. Thank you for keeping our clients happy and our team strong!
4 August, 2025
July 24, 2025
Amazon PPC Service
“Feedback that takes our breath away”
When our clients share wins like this, we’re honestly left speechless.
Thank you for the trust — and for making us feel like we need to hold our breath not to jinx the magic! 🤞
July 24, 2025
July 16, 2025
Ad Badger Support
“Badger Support and Dev Teams Are True Winners!”
Just wanted to highlight how amazing our support star Хenia is — she’s always going above and beyond for our customers. Huge shoutout to the Dev team as well, who work tirelessly behind the scenes to keep everything running smoothly.
Their teamwork is a big reason we’re getting such awesome 5-star feedback and happy clients!
July 16, 2025
July 14, 2025
Amazon SEO Service
“Another Amazon SEO Win”
We love seeing our SEO work paying off! After a recent project review, our client confirmed everything looked solid — and we’re already moving forward with the next round of SEO and image updates. Onward and upward!
July 14, 2025
June 10, 2025
Ad Badger Software
“PPC Software That Delivers – Thanks for the Love!”
We really appreciate the kind words — it means a lot to us at Ad Badger to hear that you and your clients love the platform!
Thanks for sharing the love and the feedback — that’s exactly what keeps us fired up.
June 10, 2025
May 20, 2025
Amazon PPC Den Podcast
“Michael’s Podcast Was So Impressive That the Client Wants Us to Manage Their SEO!”
Our PPC Den podcast is truly professional and high-quality, which is why more people want to join the Ad Badger family. It’s great to see our work making such an impact!
May 20, 2025
May 8, 2025
Amazon PPC Service
“He’s back — with a team and full confidence in Ad Badger”
This is the kind of comeback we love. After 8–9 months of working with us, our client took a break — and now he’s back. With a team behind him, a clear plan, and one goal: make his ads even more effective. He knows Ad Badger delivers results.
And we know that with clients like this, we can go even further.
May 8, 2025
April 30, 2025
Ad Badger Software
“What Our Client Said After Just One Call”
He had been searching for a tool like Ad Badger for over 30 days—and finally found it. After our call, he’s ready to speed up account management and turn $2K in wasted ad spend into real sales. His words? “Take 30% of that and turn it into sales and BOOM!”
April 30, 2025
April 23, 2025
Ad Badger Software
“Shoutout to our long-time client for the love on the v3 update!”
So, one of our long-time clients just left a comment saying how impressed they are with the v3 update. They were genuinely blown away by the improvements, and it feels amazing to see that kind of reaction from someone who’s been with us for so long.
April 23, 2025
April 21, 2025
Amazon PPC Coaching
“Thanks for the amazing session – would love a quick coaching call”
Hearing feedback like this honestly makes our day — it’s a great reminder of how powerful coaching can be when it’s the right fit. We’re all about real conversations, real growth, and helping people get those “aha!” moments that move them forward.
April 21, 2025
April 14, 2025
Ad Badger Software
“Loved your take on the N-Gram insights 🙌”
Massive thanks to one of our clients for diving deep into the N-Gram analysis and turning it into clear, actionable wins. Hearing how it helped cut waste and inspired a second round of insights the next day? That’s the kind of feedback we love to see.
April 14, 2025
April 4, 2025
Amazon PPC Coaching
“🎉 Another Happy Coaching Win”
We just got some awesome feedback — turns out the coaching is hitting the mark! The team is thrilled and ready to jump back in this summer. Big shoutout to Michael Tejeda — great work as always! 💪
April 4, 2025
March 31, 2025
Ad Badger Software
“Ad Badger Emerald Plan – The Smart Choice for Growth”
Our customers trust Ad Badger because they choose the Emerald plan—and they’re making a winning move.
March 31, 2025
March 17, 2025
Amazon PPC Service
“Weekend Sales Went Crazy! 📦”
When your weekend sales are so good that you need another giant USPS box just to ship everything out… Who else dreams of this kind of Monday mail run? 😏
March 17, 2025
February 26, 2025
Ad Badger Software
“Excited to Have You Onboard, Badger”
Thanks for setting up your account—welcome to the Badger Den! 🦡 We can’t wait to see you crush it with Ad Badger and are just as hyped for the v3 release in April! 🎉
February 26, 2025
February 17, 2025
Ad Badger Software
“Client’s Account Starts Generating Profit After Our Optimization”
Great news! Thanks to our optimization, the client’s account is now seeing a steady profit. The improvements really paid off, and the results speak for themselves!
February 17, 2025
February 7, 2025
Ad Badger Software
“Ad Badger’s New Time Comparison Feature is Here!”
Our users shared great feedback on Ad Badger’s new Time Comparison feature, and they’re eager to start using it! The ability to track keyword ACOS and sales trends over time was a game-changer.
February 7, 2025
January 17, 2025
Amazon PPC Coaching
“20,000+ Reasons to Believe in Coaching”
Huge shoutout for letting us be part of your journey! 20,000+ sales and counting—our coaching is all about making those wins happen.
January 17, 2025
January 10, 2025
Ad Badger Support
“Excellent Support, Outstanding Results”
Thank you for the kind words about our support! We’re glad to have provided clear answers to your exact questions and to have met your expectations. It’s always our goal to deliver exceptional service!
January 10, 2025
December 26, 2024
Amazon PPC Service
“How Did We Hit 39% Growth?”
Our goal was a 30% increase, but we surpassed it with a 39% jump in sales! What’s the secret to exceeding ambitious goals? A sharp strategy, teamwork, and a drive to go further.
December 26, 2024
December 16, 2024
Ad Badger Software
“The Software Is Growing on Me” – A Win for Our KDP Tools”
We love hearing success stories like this! One of our KDP users recently shared their experience with our software, saying, “The software is growing on me.” Their account and ad management are running smoothly, showing how powerful and user-friendly our tools really are.
December 16, 2024
December 9, 2024
Amazon PPC Den Podcast
“A Year In? You Deserve a Standing Ovation!”
We’re throwing virtual confetti your way for being an incredible listener. 🎉 A huge thanks for tuning in, supporting us, and letting us be part of your world. Thank you for making the PPC Den part of your year.
December 9, 2024
December 6, 2024
Ad Badger Support
“Sales Soar After Signing Up with Ad Badger”
Look at those numbers climb! After joining Ad Badger, sales are up, and ACOS is heading in the right direction. It’s the perfect proof that smart PPC management makes all the difference.
December 6, 2024
November 28, 2024
Ad Badger Software
“Ad Badger: Support You Can Count On.”
Ad Badger is a powerful and user-friendly tool. After just a month, I’m already seeing consistent improvements in my campaigns. The best part? Their support team! They answer questions in less than 12 hours and help with setups instantly. All through live chat—no endless tickets. Highly recommended!
November 28, 2024
November 21, 2024
Ad Badger Support
“Customer Praises Ad Badger’s Support Team”
At Ad Badger, we genuinely appreciate every bit of feedback we get—it keeps us motivated and focused. To every client who trusts us: we hear you, we’re grateful, and we’re obsessed with exceeding your expectations. Want a support team that’s actually got your back? You’re in the right place.
November 21, 2024
November 13, 2024
Amazon PPC Den Podcast
“PPC Den Podcast: Still Dropping Golden Nuggets!”
Thank you for the awesome feedback! Knowing that our PPC Den Podcast keeps inspiring you with both the latest Amazon PPC news and those ‘old but gold’ strategies reminds us why we love what we do.
November 13, 2024
November 11, 2024
Ad Badger Software
“How Our Community Call Helped This User Master Ad Tracking and Metrics.”
Ad Badger’s software is more powerful than you think—as our community call showed. Attendees discovered advanced uses for tracking tools that are often overlooked, bringing clarity to complex ad metrics. Join us next time to learn the secrets to maximizing every feature.
November 11, 2024
October 31, 2024
Amazon PPC Service
“How We Revived Sales on a High-Ticket Item in Just 12 Hours”
We faced challenges winning the Buy Box for a high-ticket item, but everything changed with a Lightning Deal – we secured the Buy Box for 12 hours and launched campaigns that drove exclusive sales! The result? Every single sale was thanks to our targeted advertising strategy.
October 31, 2024
October 10, 2024
Ad Badger Software
“Pricing’s Fair, Feedback’s Great – We’re in Business”
Hearing that our pricing makes sense and people are already talking up our software and team? That’s exactly what we aim for. Now it’s time to back it up with action.
We’re ready to hit the ground running and show what we can do. No overpromising—just solid work that delivers.
October 10, 2024
October 17, 2024
Ad Badger Software
“How Ad Badger’s Ngram Tool Gave ROAS a Boost (and a Green Spike)”
Thanks to Ad Badger’s Ngram tool, one of our users saw a nice green spike in their ROAS—because when our tools work, the numbers speak for themselves.
October 17, 2024
October 9, 2024
Ad Badger Software
“Honored to Be Named a Leading Amazon PPC Tool”
We’re proud to stand among the best Amazon PPC tools in My Amazon Guy’s exclusive list, confirming our place at the forefront of Amazon advertising solutions.
October 9, 2024
October 2, 2024
Amazon PPC Service
“ACOS at 22% – time to accelerate growth”
September was awesome – we hit an ACOS of just 22%, the lowest since May 2023. Hats off to the amazing work on the Amazon account. With such a healthy ACOS, it’s the perfect opportunity to step on the gas and drive even more sales volume.
October 2, 2024
September 26, 2024
Ad Badger Software
“Users Are Upgrading to Ruby Plans”
Our users are growing up (in the best way)! They’re upgrading from Platinum to Ruby because they want more of the good stuff our software offers. Ready to level up too? Ruby’s where it’s at.
September 26, 2024
September 20, 2024
Ad Badger Software
“Get More Done with Ad Manager’s Lightning-Fast Updates”
Ad Manager’s latest updates have supercharged the speed of your keyword and target tables, now loading up to 10x faster. You’ll spend less time staring at loading screens and more time optimizing your campaigns like a pro.
September 20, 2024
September 4. 2024
Amazon PPC Service
“Finally in the Green: 41.2% Profitability Achieved 💰”
It’s been a long haul with client, but we’ve finally turned the corner. After months of tweaking and optimizing, every product is now profitable, and we’ve hit a 41.2% profitability over the past 30 days.
September 4. 2024
August 23, 2024
Ad Badger Support
“How Does One Call Change Everything?”
We’re always on a mission to make every call as valuable as possible.
Your feedback wiped away any doubt. Hearing that Jon nailed it and left you excited to dive deeper into the software? That’s exactly what we aim for.
Thanks for letting us know we’re on the right track. Your success is what drives us, and we’re pumped to keep making your journey smoother.
August 23, 2024
August 3, 2024
Amazon PPC Den Podcast
“Why Did Our Listeners Just Crown Us the Best Podcast Ever?”
We’re buzzing with excitement that our podcast got voted the best by you awesome listeners.👑 It’s like a high-five from our community, and we’re grinning ear to ear. Thanks for the love – we’re pumped to keep bringing you the good stuff.
August 3, 2024
July 25, 2024
Amazon PPC Service
“Ad Badger’s Next Win: 31% Boost in Shipped COGs Led by France and Italy”
We are forecasting an increase in shipped COGs of 31%, spearheaded by France (bien sûr!), Italy and a nice addition of the smaller marketplaces.
July 25, 2024
July 23, 2024
Amazon PPC Coaching
“Highly Recommend Ad Badger Foundations Coaching Program”
The Ad Badger Foundations Coaching Program has proven to be an invaluable investment for new Amazon sellers looking to master their PPC strategies. With expert guidance from coach Olena, participants gain confidence and clarity in managing their campaigns, setting them up for long-term success in the competitive Amazon marketplace.
July 23, 2024
July 22, 2024
Ad Badger Software
“Booked a demo with Ad Badger? Here’s what you’ll gain!”
Generic demos wasting your time? We know how frustrating it can be to get cookie-cutter answers. That’s why we dive deep, showing you exactly how Ad Badger can work for your business—no middlemen, no nonsense.
July 22, 2024
March 9, 2024
Ad Badger Support
“Ad Badger: Putting Smiles on User Faces!”
“Crozdesk’s coveted Happiest Users Badge is a true mark of excellence, awarded only to vendors with ecstatic customers and a wealth of positive satisfaction signals. In this ultra-competitive arena, a mere 10% of solutions make the cut – and Ad Badger has solidified its place among the elite, delivering unparalleled user happiness.”
March 9, 2024
December 21, 2022
Amazon PPC Service
“Another win for Ad Badger Managed Services”
“So far, everything has been fantastic. Alfredo and Olena have both done a great job optimizing our account. It 100% feels like we added two additional teammates, as opposed to hiring an agency.”
— Dan D
December 21, 2022
December 2, 2022
Amazon PPC Den Podcast
“Thanks, Spotify!”
December 2, 2022
November 9, 2022
Amazon PPC Coaching
“A win for Ad Badger Coaching”
“I highly recommend everyone to do at least the discovery call with a team member downat Ad Badger so you can fully comprehend what the software and amazing team can do for your business.”
November 9, 2022
August 26, 2022
Amazon PPC Service
“Revenue nearly doubles in just 4 weeks of managed services with Ad Badger!”
Great work by our Campaign Management team, Alfredo and Olena!
August 26, 2022
August 23, 2022
Ad Badger Support
“A Call That Paved the Way to Success”
We’re always on a mission to make every call as valuable as possible.
Your feedback wiped away any doubt. Hearing that Jon nailed it and left you excited to dive deeper into the software? That’s exactly what we aim for. Thanks for letting us know we’re on the right track.
Your success is what drives us, and we’re pumped to keep making your journey smoother.
August 23, 2022
The software is great. It definitely makes things a lot easier. If you're new to PPC, you're able to do things right the first time while saving a ton of money in the long run. The support is amazing as well. Highly recommended.
Kevin D.
Amazon Seller
My initial interest was mostly to bring my ACOS down under control and be profitable on my numbers.
It is heading that way with your tool and I am happy about that and saving lots of time.
It is heading that way with your tool and I am happy about that and saving lots of time.
Juan B.
Amazon Seller
Thanks so much for the words of encouragement! Heading over to YouTube to watch you guys now. ... Genuinely awesome -- You're a legend, all of you.
George
Amazon Seller
It was my first night last night. Ad Badger raised a bid, and I got more impressions and a sale from that keyword. ... What will I do with all the free time that Ad Badger will give me, now that I don't spend half of every day reading search term reports and calculating bids.
George C.
Amazon Seller
Bids by Badger really helped optimize my campaigns by increasing sales while decreasing spend. I also love the podcast and all the educational content you are producing. And your customer service and responsiveness is stellar! I really couldn't ask for a better experience.
Stephen O.
Amazon Seller
This is great guys. Really appreciate your careful explanations and overall professionalism. As a new subscriber to your AB software, I'm curious when you talk each time ... to hear a short piece that describes how the AB software supports such manual tasks.
Gaz A.
Amazon Seller
What separates you guys from the other players in the Amazon Software market is your in-depth knowledge of PPC, and the podcast is the perfect way of showing it. Listening to it gives me a lot of confidence in your software. There are a number of companies that have entered into the PPC optimization space, they were already in the Amazon software space, and are including PPC optimization as just "another tool."
I view most companies that offer PPC optimization as part of their overall software package as "general physicians."They offer a good value for most things related to the health of your Amazon seller account. I view Ad Badger as a specialist, like a heart surgeon. PPC is at the heart of your Amazon account health, and it deserves its own specialist. I don't want my heart surgeon moonlighting as a chiropractor.
I really like your attitude...I'm happy I've stuck with you and your podcasts...With that being said, I'm happy to have a chance to try and automate [your RPSB method].
Szymon K.
Amazon Seller
When I decided to move forward with Ad Badger last year, I was betting on the long-term client care it would bring working with an up-and-coming company, and I wasn't disappointed. Older brands...had no clue on how to take care of their customers...I think it's a perfect fit to grow together.
John L.
Amazon Seller
Thanks for your great videos. After years of messing around, I learned effective PPC from you.
If your videos weren't there, I'd still be burning money.
If your videos weren't there, I'd still be burning money.
Andrew T.
Amazon Seller
I'm a private-label diaper bag seller that just signed up for Ad Badger last week and started implementing changes a few days ago. My ACOS has been around 90% over the last year. I tried multiple different services/strategies without positive results. [They] all skyrocketed my CPC without generating positive results. After 6 to 8 weeks I had to cancel their services since my sales slowed down and I was blowing through $100+ ad budget before noon each day. Most recently I've been optimizing my campaigns manually but still couldn't seem to get under 90% ACOS.
So far Ad Badger has been much better than those other services. My ACOS is 58% this week and my sales have been higher than they've been in months. Ad Badger also hasn't resulted in a big increase in my CPC. I'm very hopeful my PPC campaigns will continue to trend in the right direction.
So far Ad Badger has been much better than those other services. My ACOS is 58% this week and my sales have been higher than they've been in months. Ad Badger also hasn't resulted in a big increase in my CPC. I'm very hopeful my PPC campaigns will continue to trend in the right direction.
Chris Duran
Amazon Seller
I love what you've done with Ad Badger. It is very obvious from even your product tour video that you have a heart for teaching and helping people, and that's very refreshing -- kind of a hard thing to find in the online courses and software space.
David & Christina
Amazon Seller
I was a newbie seeking out how to become a PPC specialist. I found many podcasts, but PPC Den quickly stood out as the best out there. The PPC Den gave me a newfound passion. Thanks for all you do!
Matthew W.
Amazon Seller
I want to thank you for all the YouTube videos you provide! I have been binge-watching them and applying all the processes to my new launch and I cannot believe how quickly I am starting to see the results.
Becky F.
Amazon Seller
I found you guys searching for podcasts... I went back to Episode 4 yesterday and I'm working my way through the info I think might give me a jump start on this.
To be honest, there are so many shysters out there who hype how to make millions a day on Amazon. I totally appreciate Ad Badger's lower-key, humble, not condescending, intelligent, and articulate approach.
Robert O.
Amazon Seller
Thanks for everything. I wish I would have started this when I first started selling my product.
Jose C.
Amazon Seller
Thank you for writing me back. I know you and your team are interested in clients success! It shows.
Allen
Amazon Seller
I really appreciate it when a company acts like a human being and genuinely connects with their customers.
Tania S.
Amazon Seller
I feel like I am playing catch up to get my product selling well and a good ACOS. I appreciate the help!
Jose C.
Amazon Seller
Really impressive way to greet new customers. What discipline! Inspiring stuff.
Jason F.
Amazon Seller
Thank you for your time in producing [your videos]. ... I have paid for course after course and never got what was highlighted here.
Usir P.
Amazon Seller
Love the podcast. Started listening when you guys first started.
Dan H.
Amazon Seller
The kind of information you guys share for free is much more valuable and informational than many out there.
Garry S.
Amazon Seller
Before I found your blog, I had 99 problems and they were all PPC related. I have been using the hashtag #AdBadgerforLife and wanted to connect and say firstly how thankful I am.
I watched YouTube when I should have been working because all I know about PPC display advertising and AMS, I learned from you and from watching Ad Badger videos. Long story short, I would like to contribute as I said I will always be an #AdBadgerforLife from my little den.
I watched YouTube when I should have been working because all I know about PPC display advertising and AMS, I learned from you and from watching Ad Badger videos. Long story short, I would like to contribute as I said I will always be an #AdBadgerforLife from my little den.
Ohad W.
Amazon Seller
Sign Up for a 1 on 1 Demo If You Want Better Campaigns
Serious Amazon PPC Software For Serious Sellers, Brands, and Agencies. Book a Demo Call with our Team to Explore Ad Badger’s Features.