How to Combine “Adjust Bids by Placement” and Your Keyword Bid
“The road goes on forever, and the party never ends.” When thinking about the topic …
ad placement
How the Demographics Report Will Change your Amazon Campaigns
Welcome to the mini-series finale on Amazon Advertising’s Brand Analytics! We began this series to …
How to Win Back Amazon Customers with Amazon Brand Analytics: ICAP
First things first: Item Comparison and Alternate Purchase behavior is a mouthful to say and …
Market Basket Report: Use Paid Traffic to Gain Organic Traffic
A couple of weeks ago, I went into a grocery store to buy my mom …
How to Use Search Frequency Rank to Maximize Amazon Campaigns
Welcome to the first part in a series of four articles all about Amazon Advertising …
Why Long Tail Search Terms Are Amazon PPC’s Silent Killer
Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly …
Is ACoS a Vanity Metric?
We recently received an interesting query in a forum of our Amazon PPC Academy. Here …
Amazon CTR 101: Improve Your Amazon Click-Through Rate
This is your crash course on everything you need to know about Amazon’s Click-Through Rates, …