“The road goes on forever, and the party never ends.” When thinking about the topic of ad placement strategies, this …
Read MoreHow to Combine “Adjust Bids by Placement” and Your Keyword Bid
Welcome to the mini-series finale on Amazon Advertising’s Brand Analytics! We began this series to help you get the most …
Read MoreHow the Demographics Report Will Change your Amazon Campaigns
First things first: Item Comparison and Alternate Purchase behavior is a mouthful to say and an eyeful to read. Yes, …
Read MoreHow to Win Back Amazon Customers with Amazon Brand Analytics: ICAP
A couple weeks ago, I went into a grocery store to buy my mom flowers for Valentine’s Day. Flowers were …
Read MoreMarket Basket Report: Use Paid Traffic to Gain Organic Traffic
Welcome to the first part in a series of four articles all about Amazon Advertising Brand Analytics! Coming posts will …
Read MoreHow to Use Search Frequency Rank to Maximize Amazon Campaigns
Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly known best practices for maintaining …
We recently received an interesting query in a forum of our Amazon PPC Academy. Here is a paraphrased and anonymized …
This is your crash course on everything you need to know about Amazon’s Click-Through Rates, including why it matters, the …
Read MoreAmazon CTR 101: Improve Your Amazon Click-Through Rate
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