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ad placement

bids by placement single keyword campaign

How to Combine “Adjust Bids by Placement” and Your Keyword Bid

May 15, 2024March 18, 2020 by The Badger

“The road goes on forever, and the party never ends.” When thinking about the topic …

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Categories Amazon PPC Education, Blog
How the Demographics Report Will Change your Amazon Campaigns

How the Demographics Report Will Change your Amazon Campaigns

May 15, 2024March 11, 2020 by Nancy Lili Gonzalez

Welcome to the mini-series finale on Amazon Advertising’s Brand Analytics! We began this series to …

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Categories Amazon PPC Education, Blog
How To Win Back Amazon Customers With Amazon Brand Analytics: ICAP

How to Win Back Amazon Customers with Amazon Brand Analytics: ICAP

May 15, 2024March 4, 2020 by Nancy Lili Gonzalez

First things first: Item Comparison and Alternate Purchase behavior is a mouthful to say and …

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Categories Amazon PPC Education, Blog
Market Basket Report: Use Paid Traffic To Gain Organic Traffic

Market Basket Report: Use Paid Traffic to Gain Organic Traffic

May 15, 2024February 26, 2020 by Nancy Lili Gonzalez

A couple of weeks ago, I went into a grocery store to buy my mom …

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Categories Amazon PPC Education, Blog
How To Use Search Frequency Rank To Maximize Amazon Campaigns

How to Use Search Frequency Rank to Maximize Amazon Campaigns

May 13, 2024February 19, 2020 by Nancy Lili Gonzalez

Welcome to the first part in a series of four articles all about Amazon Advertising …

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Categories Amazon PPC Education, Blog
Why Long Tail Search Terms Are Amazon PPC’s Silent Killer

Why Long Tail Search Terms Are Amazon PPC’s Silent Killer

May 13, 2024February 12, 2020 by Nancy Lili Gonzalez

Long tail searches kill Amazon PPC campaigns every day.  You may follow the most commonly …

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Categories Amazon PPC Education, Blog
acos-vanity-metric

Is ACoS a Vanity Metric?

May 13, 2024February 5, 2020 by Nancy Lili Gonzalez

We recently received an interesting query in a forum of our Amazon PPC Academy. Here …

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Categories Amazon PPC Education, Blog
Improve Your Amazon Click-Through Rate

Amazon CTR 101: Improve Your Amazon Click-Through Rate

May 13, 2024January 29, 2020 by Nancy Lili Gonzalez

This is your crash course on everything you need to know about Amazon’s Click-Through Rates, …

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Categories Amazon PPC Education, Blog
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