Amazon PPC: 12-Point Guide (2024 Update)
If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon …
Amazon PPC Optimization
Keyword Cannibalization in Amazon PPC
Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in …
How Many Keywords Should You Have Per Amazon Ad Group?
When creating and structuring your campaigns, determining how many keywords should be in your ad …
Search Term Impression Share & Brand Category Benchmark Reports in Amazon PPC
Fellow data junkies, rejoice: Amazon came out with two brand-new reports. One is for both …
Amazon PPC Optimization vs Amazon PPC Expansion
Within every Amazon campaign, there are two opposing yet balanced forces at work, the yin …
Your Amazon PPC Needs Negatives. Here’s Why
In our time in the jungles of Amazon PPC, we’ve encountered campaign managers who follow …
Use Reverse ASIN Lookups for New Amazon PPC Keyword Research
One of our core beliefs here at Ad Badger is that knowledge is power when it …
How to Get Revenue-Boosting Amazon Reviews
Product reviews — the holy grail of selling on Amazon. Reviews are an effective way …
