Amazon PPC Optimization Archives

Amazon PPC: 12-Point Guide (2024 Update)

December 19, 2024 by The Badger

If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon …

September 12, 2024 by The Badger

Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in …

September 5, 2024 by The Badger

When creating and structuring your campaigns, determining how many keywords should be in your ad …

February 1, 2024June 2, 2021 by The Badger

Fellow data junkies, rejoice: Amazon came out with two brand-new reports. One is for both …

May 29, 2024March 24, 2021 by The Badger

Within every Amazon campaign, there are two opposing yet balanced forces at work, the yin …

May 27, 2024November 25, 2020 by The Badger

In our time in the jungles of Amazon PPC, we’ve encountered campaign managers who follow …

February 1, 2024November 11, 2020 by The Badger

One of our core beliefs here at Ad Badger is that knowledge is power when it …

May 27, 2024November 4, 2020 by The Badger

Product reviews — the holy grail of selling on Amazon. Reviews are an effective way …

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