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Amazon PPC Optimization

Amazon PPC: 12-Point Guide (2024 Update)

Amazon PPC: 12-Point Guide (2024 Update)

December 19, 2024 by The Badger

If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon …

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Categories Amazon PPC Education, Blog
amazon ppc keyword cannibalization

Keyword Cannibalization in Amazon PPC

September 12, 2024 by The Badger

Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in …

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Categories Amazon PPC Education, Blog

How Many Keywords Should You Have Per Amazon Ad Group?

September 5, 2024 by The Badger

When creating and structuring your campaigns, determining how many keywords should be in your ad …

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Categories Amazon PPC Education, Blog

Search Term Impression Share & Brand Category Benchmark Reports in Amazon PPC

February 1, 2024June 2, 2021 by The Badger

Fellow data junkies, rejoice: Amazon came out with two brand-new reports. One is for both …

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Categories Amazon PPC Education, Blog
Amazon PPC Optimization Vs Amazon PPC Expansion

Amazon PPC Optimization vs Amazon PPC Expansion

May 29, 2024March 24, 2021 by The Badger

Within every Amazon campaign, there are two opposing yet balanced forces at work, the yin …

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Categories Amazon PPC Education, Blog, Vendor Central

Your Amazon PPC Needs Negatives. Here’s Why

May 27, 2024November 25, 2020 by The Badger

In our time in the jungles of Amazon PPC, we’ve encountered campaign managers who follow …

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Categories Amazon PPC Education, Blog
Use Reverse ASIN Lookups for New Amazon PPC Keyword Research

Use Reverse ASIN Lookups for New Amazon PPC Keyword Research

February 1, 2024November 11, 2020 by The Badger

One of our core beliefs here at Ad Badger is that knowledge is power when it …

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Categories Amazon PPC Education, Blog
How To Get Revenue-Boosting Amazon Reviews

How to Get Revenue-Boosting Amazon Reviews

May 27, 2024November 4, 2020 by The Badger

Product reviews — the holy grail of selling on Amazon. Reviews are an effective way …

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Categories Amazon PPC Education, Blog
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