![Tariff Turmoil: How Brands Are Adapting in 2025 [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2025/06/ep-Wordpress-Cover-2-1915x1080.png)
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Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.
They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.
From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.
It’s messy. It’s essential. It’s surprisingly therapeutic.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Goal setting like headless monkeys
- 4:12 – $300K tariffs on $100K goods
- 7:58 – FTZ, Bonded, Anti-USA play explained
- 11:44 – Blair’s real setup: bonded, FTZ, Canada
- 14:32 – Inaction is action: just wait it out
- 16:20 – HS audits: maybe it’s not the water bottle’s fault
- 20:12 – Inbound obsession: check-in time is king now
- 22:01 – Blair’s bold predictions: AWD in trouble, West Coast doomed
- 25:05 – Budget discipline vs. ad spend delusions
- 26:45 – Agencies need to be business optimizers now
- 28:13 – Shopify vs Amazon: wake-up call time
- 29:20 – The 3-body problem: Ads vs Organic vs Profit
- 30:30 – Outro
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.
- How Can I Expand My Amazon PPC Campaign To Canada?
- 10 Steps to Maximize Amazon FBA Inventory Limits
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- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Blair Forrest
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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