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In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).
We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game .
Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!!
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Welcome back Mina Elias
- 03:15 – Jiu-jitsu, mindset
- 05:35 – Your body = your business machine (Lamborghini or rusty clunker?)
- 06:25 – The Amazon battlefield in 2025: no more “easy wins”
- 07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush)
- 08:00 – Are you building the best brand — or just selling stuff?
- 11:00 – Real product examples: what buyers actually want
- 12:06 – Is your product page truly the best one on the internet?
- 13:25 – Why great brands win without even trying
- 14:45 – Conversion rate: the “cheat code” for Amazon growth
- 16:00 – Amazon vs. Facebook Ads: who wins the simplicity game?
- 17:15 – “Moneyballing” Amazon success with checklists & nerdy details
- 19:45 – What if your product page is great? What’s next?
- 21:10 – PPC strategy explained like a human, not a robot
- 26:36 – Success = systems
- 28:50 – Using Brand Analytics to measure conversion
- 29:30 – Why “passive Amazon income” is a sweet, sweet lie
- 31:45 – Selling a product vs. building a business (big difference)
- 32:15 – Final thoughts + where to find Mina online
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Meet Mina Elias – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!”
- Tariff Turmoil: How Brands Are Adapting in 2025
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Mina Elias
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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