Seller Stories: Growing 10 Brands at Once and Managing by KPI’s [PPC Den Podcast]

Seller Stories: Growing 10 Brands At Once And Managing By KPI’s


Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro
  • 1:18 What does a Brand Manager do each day?
  • 4:12 How do you build an Amazon marketing team?
  • 8:25 How do you find the right Amazon partner?
  • 10:30 How do you go high-level and micro-level as a brand manager?
  • 13:02 What does the Overdrive Brands dashboard look like?
  • 19:15 Weekly Amazon Agency communication process
  • 23:52 Overview: Be transparent

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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