[PPC Den Podcast Ep. 53] What To Do When It’s Time to Sell Your Amazon Business with Coran Woodmass

What To Do When It’s Time To Sell Your Amazon Business With Coran Woodmass


What To Do When It's Time to Sell Your Amazon Business with Coran Woodmass

On today’s episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you’re someone who’s looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company’s potential valuation. See you in the Badger Den!

Episode Highlights

  • 4:44 Introducing Coran, founder of the TheFBABroker.com
  • 8:10 When is the right time to start thinking about selling?
  • 10:53 Unoptimal times to sell
  • 12:06 The mindset of value buyers
  • 15:33 Strategic buyers in the Amazon niche
  • 17:30 Does advertising play a role in the selling puzzle?
  • 20:20 Reducing percentage of wasted spend
  • 25:00 How do buyers view advertising expenses?
  • 26:02 The diminishing value of ACOS
  • 31:55 What to do if you have weak advertising margins
  • 34:25 Breaking down your ROI channels
  • 36:20 Businesses with significant advertising spend
  • 39:14 Project your industry’s long-term future
  • 44:40 Pro tip: Think like an investor

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Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast: