[PPC Den Podcast Ep. 26] An Introduction to Bulk File Operations

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Bulk File Operations

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising – bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like mass bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you’re interested in learning more about how you can make changes more efficiently in your ad account, this episode is for you! We’ll see you in the Badger Den.

Episode Highlights

  • 3:20 Most people think there are three ways to optimize ad campaigns
  • 6:15 What is a bulk operations file?
  • 8:11 Bulk files allow to work offline and make thousands of changes at once
  • 10:12 Mike introduces the four popular ways to use a bulk file
  • 11:45 Brett talks about using bulk files for bid optimization
  • 17:15 Brett discusses the ways that small accounts can utilize bulk files
  • 19:19 Mike recaps how to get started with bulk operations on Amazon PPC

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