Amazon Key Metrics: What Do I Track & How Do I Influence It? [PPC Den Podcast]

What Do I Track & How Do I Influence It


Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. 

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Episode Highlights

  • 0:00 Words can’t espresso what you mean to us
  • 1:54  Why we always talk about KPIs
  • 8:19 Key metrics, clear KPIs
  • 9:12  Budget & visibility: CTR
  • 11:47 Budget & visibility: CVR
  • 15:00 Strategy: Search Query Performance Dashboard
  • 22:58 New rollout: Marketing Stream
  • 30:48 Final thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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