[PPC Den Podcast Ep. 57] 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)


7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)

Welcome to 2020! On today’s episode, Mike and Stephen break down 7 bad PPC habits that’ll hold your account back during the new year. To give it a fun twist, we’ve paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den!

Episode Highlights

  • 4:13 Sloth — Being lazy with bid optimizations
  • 8:31 Lust — Fantasizing about quick success
  • 13:03 Gluttony — Casting your net too wide
  • 15:44 Greed —Being too aggressive with unclear goals
  • 18:30 Avoiding selfish community building
  •  22:45 Wrath — Hate-watching competitors
  •  24:28 Envy — Overspending to get what someone else has
  •  26:30 Pride — Thinking you know everything

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