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7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
Welcome to 2020! On today’s episode, Mike and Stephen break down 7 bad PPC habits that’ll hold your account back during the new year. To give it a fun twist, we’ve paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den!
Episode Highlights
- 4:13 Sloth — Being lazy with bid optimizations
- 8:31 Lust — Fantasizing about quick success
- 13:03 Gluttony — Casting your net too wide
- 15:44 Greed —Being too aggressive with unclear goals
- 18:30 Avoiding selfish community building
- 22:45 Wrath — Hate-watching competitors
- 24:28 Envy — Overspending to get what someone else has
- 26:30 Pride — Thinking you know everything
Watch Mike & Stephen on YouTube
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
- 10 Tips to Become a Great Amazon PPC Manager
- Getting the Most Out of Amazon PPC Management
- The ACOS Power Ratio for Amazon PPC
- Balancing Amazon PPC Optimization and Expansion
- 3 Reasons You’re Still Not Using Bulk Sheets & What to Do About It
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- The Trinity of Amazon PPC Revenue
- Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
- Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
- Ad Badger’s Amazon SEO Guide Part 2: The Midgame
- Ad Badger’s Amazon SEO Guide Part 1: Getting Started
- A Look at Amazon’s New Sponsored Display Reports
- What are Dayparting and Weekparting in Amazon PPC?
- Our Wish List for Amazon PPC
- Thinking Strategically About Amazon Advertising
- How Keyword Dumping Ruins your PPC Campaigns
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- Our Top Predictions for Amazon PPC in 2020
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- 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
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- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
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- Our Gripes About Amazon Sponsored Brand Ads
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- The Star-Crossed Lovers (Organic & Paid Traffic)
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- All Things Negative Keywords
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- Dissenting Thoughts on PPC Budgets
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
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- Hitchhiker’s Guide to Sponsored Products (Part 2)
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