[PPC Den Podcast Ep. 22] Should You Bid On Competitors’ Branded Keywords?

Bidding on your competitors’ branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche – potentially attracting long term customers to your brand. However, it’s not all sunshine and rainbows in the world of branded keywords. Sometimes, your competitors can fire back. This leads us to the question; is bidding on your competitors’ branded keywords worth it? Is it profitable? SHOULD you do it? What happens if things backfire and your competitors start bidding for YOUR branded keywords? Listen in as Mike & Brett discuss all things branded keywords and (hopefully) put your worries to rest. See you in the Badger Den!

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