3 Filters to Use Weekly in Your Search Term Report on Amazon [PPC Den Podcast # 153]


Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly!

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Episode Highlights

  • 0:00 Intro– Christmas trees and Moneyball 
  • 2:32 Moneyball summary
  • 5:35 Explaining the Moneyball analogy 
  • 8:00 Defining qualitative metrics of this episode 
  • 12:15 What to look for in search terms
  • 12:20 3 Weekly Filters: Revenue generators
  • 20:06 Weekly Filters: High click, no orders
  • 23:58 Weekly Filters: Low click
  • 33:34 Outro — Summary and homework

Links & Resources

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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