How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [PPC Den Podcast 143]


Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. 

In this episode of The PPC Den, former Badger and current freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.

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Episode Highlights

  • 0:00 Intro– plant daddy
  • 2:30 Reading the tea leaves of your Amazon PPC metrics
  • 5:51 Overview of metrics 
  • 6:15 How to elevate the interpretation of CTR 
  • 16:10 How to elevate the interpretation of CVR 
  • 25:18 How to tell the story of CPC 
  • 35:50 A brief narrative of the novel that is ACOS/ ROAS
  • 45:16 Outro– LinkedIn activity

Links & Resources

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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