[PPC Den Podcast Ep. 52] Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]

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Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen.

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days.

See you in The Badger Den!

Episode Highlights

  • 5:38 Cyber Monday isn’t as big as you think it is
  • 8:39 How much does sales boost for each day?
  • 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics
  • 18:32 Don’t be as aggressive 2 days before Black Friday
  • 21:01 All of December is the real king
  • 23:34 Avoid targeting generic holiday keyword like “gifts for kids”
  • 29:21 Prepare for a potentially big CPC spike
  • 31:08 It’s too late for lightning deals but you should still set coupons
  • 32:16 The holiday season is a marathon, not a sprint
  • 33:32 Our final tips

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About The PPC Den Podcast

We’d like to give a big thank you to all the people who help make The PPC Den Podcast possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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