Clarification From Mike: I wanted to thank Abe, and Amazon PPC Professional and friend of the show from XP Strategy for helping with a clarification on this episode. 

The Average ACOS is ~30% based on our data. This means there are many accounts above and below this, as well as many accounts right around 30%. I’ve seen other PPC Tools publish data sets that align with that 30% figure.  On this episode, I’ll mention some “normal ACOS” days of 40%. While that was the ACOS at the time, we had a much smaller data set than we do now, as well as a spike in smaller higher-ACOS accounts. Worth mentioning: Average VS Mode.

Thanks Abe for the note and your listens – and thanks for making the Amazon PPC Community even sharper with the help of your clarification!