[PPC Den Podcast Ep. 52] Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies


Clarification From Mike: I wanted to thank Abe, and Amazon PPC Professional and friend of the show from XP Strategy for helping with a clarification on this episode. 

The Average ACOS is ~30% based on our data. This means there are many accounts above and below this, as well as many accounts right around 30%. I’ve seen other PPC Tools publish data sets that align with that 30% figure.  On this episode, I’ll mention some “normal ACOS” days of 40%. While that was the ACOS at the time, we had a much smaller data set than we do now, as well as a spike in smaller higher-ACOS accounts. Worth mentioning: Average VS Mode.

Thanks Abe for the note and your listens – and thanks for making the Amazon PPC Community even sharper with the help of your clarification!

Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den!

Episode Highlights

  • 5:27 Cyber Monday isn’t as big as you think it is 
  • 8:00 How much does sales boost for each day?
  • 11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics
  • 17:45 Don’t be as aggressive 2 days before Black Friday
  • 20:17 All of December is the real king
  • 22:50 Avoid targeting generic holiday keyword like “gifts for kids”
  • 28:35 Prepare for a potentially big CPC spike
  • 30:20 It’s too late for lightning deals but you should still set coupons
  • 31:30 The holiday season is a marathon not a sprint
  • 32:50 Our final tips

Watch Mike & Stephen on YouTube

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

  1. Why We’re Living In The Golden Age of Amazon PPC
  2. The Bid+ Conundrum
  3. Amazon’s New Product Targeting Features
  4. The Advanced Basics of Amazon PPC
  5. Amazon PPC Advertising Stats
  6. Hitchhiker’s Guide to Sponsored Products (Part 1)
  7. Hitchhiker’s Guide to Sponsored Products (Part 2)
  8. Campaign Naming Systems
  9. Product Targeting – Into the Great Unknown
  10. The Strangest, Most Popular PPC Strategy: The Keyword Dump
  11. Dissenting Thoughts on PPC Budgets
  12. First Look on New Bid Options in Amazon
  13. What We Love About Amazon PPC
  14. The Dreaded Amazon Data Reporting Delay
  15. All Things Negative Keywords
  16. Cranking Up Conversion Rates
  17. The Star-Crossed Lovers (Organic & Paid Traffic)
  18. How to Scale Using PPC – A Case Study
  19. The Ultimate Amazon PPC Roadmap
  20. Amazon Advertising Launch Strategy for New Products
  21. Our Gripes About Amazon Sponsored Brand Ads
  22. Should You Bid on Competitors’ Branded Keywords
  23. Making Sense of New to Brand Metrics
  24. Defining Your PPC Goals & Setting ACOS Targets
  25. The Latest Sponsored Brand Ad Updates
  26. An Introduction To Bulk File Operations
  27. Click Through Rate (CTR) Rundown
  28. The Importance of Indexation for Amazon PPC
  29. My 5 Predictions for the Future of Amazon PPC
  30. A Round-Table Discussion About Placement Settings
  31. The Complete Guide to Self-Auditing Your Campaigns
  32. Improving Your Account With Amazon Reports
  33. A Data-Driven Approach to Prime Day PPC 
  34. Clickfraud, Who to Hire, and More Common Amazon PPC Questions
  35. Increase Conversion Rates for Sponsored Brand Ads
  36. Amazon DSP with Kiri Masters
  37. 4 Things Amazon Does Better than Google and Facebook
  38. Three Effective Ways to Optimize Amazon PPC Bids
  39. Promoting Your Products with Amazon Coupons
  40. Should You Segment Your Branded Keywords in Amazon Ads?
  41. What to Expect From 30 Days of Running Amazon Ads
  42. 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
  43. The Problem With Optimizing Low-Converting Products (And How to Solve It)
  44. Listener Q&A: Optimizing Placement Settings
  45. Amazon’s New Sponsored Display Ads (Beta)
  46. Amazon SEO – Bridging the Gap with PPC
  47. How to Advertise Commodity and Unique Products with Lukas Matthews
  48. 6 Levels of Amazon PPC Mastery
  49. Make Your Best Keywords Better with Single Keyword Campaigns
  50. Amazon PPC Today vs. Yesterday: What’s Changed, What Hasn’t
  51. Amazon PPC Campaign Structure: 6 Layers of Complexity
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