Brand Metrics: How Do You Make the Most of It on Amazon Advertising [PPC Den Podcast]

How Do You Make The Most Of It On Amazon Advertising


Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients.

This week, Daniel Tejada of Straight Up Growth joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly.

See what we mean in The PPC Den!

Episode Highlights

  • 0:00 Intro– Get to know Daniel Tejada
  • 05:14 Looking at Brand Metrics
  • 08:17 What problems does Brand Metrics solve?
  • 11:14 What you’ll see within Brand Metrics Overview
  • 15:00 About Total Brand Shoppers 
  • 16: 12 About Engaged Shopper Rate
  • 17:42 Customer Conversion Rate
  • 18:47 % Sales New-to-Brand
  • 19:00 Click into a category
  • 20:30 Walkthrough of Key Metrics 
  • 22:40 Walkthrough of Awareness & how to boost it
  • 30:05 Walkthrough of Consideration
  • 33:56 Walkthrough of Purchased – BOFU metrics
  • 38:25 What to do first in Brand Metrics
  • 45:25 Chatting Amazon PPC is fun

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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