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Listener Q&A: Optimizing Placement Settings
On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!
Episode Highlights
- 3:45 Listener Adam’s question – does it apply to you?
- 7:15 How mobile bids, desktop bids, and modifiers all work together
- 9:40 A real example from Stephen
- 11:35 Funnel your spend to your biggest bread-winners
- 13:55 A simple, proven formula for your bid modifiers
- 16:30 How much to increase your top-of-search modifier
- 17:18 Calculating your product-page modifier
- 18:20 Decrease your rest-of-search to balance traffic
- 21:10 Online bid calculator coming soon
- 21:50 What if your keywords perform differently in each ad placement?
- 23:25 An experimental solution
- 26:30 The optimization principle has outpaced the platform
- 27:46 One last thing to watch out for…
- 29:42 Check out our Ad Badger PPC optimization tool
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
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- Our Wish List for Amazon PPC
- Thinking Strategically about Amazon Advertising
- How Keyword Dumping Ruins Your PPC Campaigns
- How to Become an Amazon Sponsored Display Master
- How and Why to Use Negatives in Your Amazon PPC
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- Getting High-Quality Product Reviews on Amazon with Andy Lam
- The Podcast Turns 100
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- How to Optimize Hundreds of Auto Campaigns at Once
- Prime Day Preparation: Capitalizing on the Most Important Days of the Year
- Ad Badger & Bobsled Marketing: Staying on the Cutting Edge of Amazon PPC
- What Do I Do When a Keyword Doesn’t Convert?
- Keyword Cannibalization: Good or Bad?
- How One Keyword Can Apply to Multiple Products
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- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible (Part 1)
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- Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
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- Best Practices for Selling on Amazon During COVID-19
- Principles and Mindset for Amazon Marketers During Coronavirus
- Coronavirus (Covid-19) and Your Amazon PPC Campaigns
- Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2): Multi-Keyword Campaigns
- Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1): Single Keyword Campaigns
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- Our Top Predictions for Amazon PPC in 2020
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- Listener Q&A: Optimizing Placement Settings
- The Problem With Optimizing Low-Converting Products (And How to Solve It)
- 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
- What to Expect From 30 Days of Running Amazon Ads
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- Three Effective Ways to Optimize Amazon PPC Bids
- 4 Things Amazon Does Better than Google and Facebook
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- Increase Conversion Rates for Sponsored Brand Ads
- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
- A Data-Driven Approach to Prime Day PPC
- Improving Your Account With Amazon Reports
- The Complete Guide to Self-Auditing Your Campaigns
- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
- The Importance of Indexation for Amazon PPC
- Click Through Rate (CTR) Rundown
- An Introduction To Bulk File Operations
- The Latest Sponsored Brand Ad Updates
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- Making Sense of New to Brand Metrics
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- Our Gripes About Amazon Sponsored Brand Ads
- Amazon Advertising Launch Strategy for New Products
- The Ultimate Amazon PPC Roadmap
- How to Scale Using PPC – A Case Study
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- What We Love About Amazon PPC
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