[PPC Den Podcast Ep. 44] Listener Q&A: Optimizing Placement Settings


Listener Q&A: Optimizing Placement Settings

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!

Episode Highlights

  • 3:45 Listener Adam’s question – does it apply to you?
  • 7:15 How mobile bids, desktop bids, and modifiers all work together
  • 9:40 A real example from Stephen
  • 11:35 Funnel your spend to your biggest bread-winners
  • 13:55 A simple, proven formula for your bid modifiers
  • 16:30 How much to increase your top-of-search modifier
  •  17:18 Calculating your product-page modifier
  • 18:20 Decrease your rest-of-search to balance traffic
  •  21:10 Online bid calculator coming soon
  • 21:50 What if your keywords perform differently in each ad placement?
  • 23:25 An experimental solution
  • 26:30 The optimization principle has outpaced the platform
  • 27:46 One last thing to watch out for…
  • 29:42 Check out our Ad Badger PPC optimization tool

watch us on YouTube Now Too

Links & Resources

Want To Join the
VIP PPC Den Podcast Club?

Be the first to know when a new episode is released

Choose your podcast platform on Anchor.

If you missed an episode, here are our previous episodes of The PPC Den Podcast:

Subscribe to Our Badger Newsletter!

Stay Up-to-Date with the Best PPC Tips & Strategies and Updates to Our App

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love