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Listener Q&A: Optimizing Placement Settings
On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!
Episode Highlights
- 3:45 Listener Adam’s question – does it apply to you?
- 7:15 How mobile bids, desktop bids, and modifiers all work together
- 9:40 A real example from Stephen
- 11:35 Funnel your spend to your biggest bread-winners
- 13:55 A simple, proven formula for your bid modifiers
- 16:30 How much to increase your top-of-search modifier
- 17:18 Calculating your product-page modifier
- 18:20 Decrease your rest-of-search to balance traffic
- 21:10 Online bid calculator coming soon
- 21:50 What if your keywords perform differently in each ad placement?
- 23:25 An experimental solution
- 26:30 The optimization principle has outpaced the platform
- 27:46 One last thing to watch out for…
- 29:42 Check out our Ad Badger PPC optimization tool
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
- How Do I Increase My Amazon Market Share?
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- Maximizing Your Search Term Use on Amazon Advertising
- How to Forecast Your Amazon PPC Approach
- Brand Metrics: How do you Make the Most of It on Amazon Advertising
- How to do Keyword Research for Amazon PPC: Back to Basics
- How to be Good at PPC: 3 Questions
- Ad Badger’s 2022 Amazon PPC Wishlist: 22 Tools and Features
- 3 Filters to Use Weekly in Your Search Term Report on Amazon
- How Should Amazon Professionals Optimize Tax Planning?
- What Are the Biggest Trends in Amazon PPC Q4 of 2021?
- The Complete Amazon Campaign Types Reference Guide
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- Who to Hire for Your Amazon Growth Team
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- Ask Any PPC Question with Steven Pope of My Amazon Guy
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- Your Guide to Amazon Prime Day 2021
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- Best Practices for Selling on Amazon During Covid-19
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- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 2)
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 1)
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- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
- The Importance of Indexation for Amazon PPC
- Click Through Rate (CTR) Rundown
- An Introduction To Bulk File Operations
- The Latest Sponsored Brand Ad Updates
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- Our Gripes About Amazon Sponsored Brand Ads
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- The Advanced Basics of Amazon PPC
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