Should You Trust Amazon Advertising’s New Opportunity Tabs? [PPC Den Podcast 144]

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Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results.  

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Episode Highlights

  • 0:00 Intro — Catching up
  • 2:25 Amazon’s new Opportunity Tab inspired by Google Ads
  • 6:29 1st Opportunity — “Campaigns out of budget” 
  • 13:34 2nd Opportunity — “Unpause- paused campaigns”
  • 17:34 3d Opportunity — “Look at [blank] report”
  • 20:52 4th Opportunity–”Boost conversion rates” 
  • 23:58 5th Opportunity — “Try different targeting”
  • 27:10 6th Opportunity — “Link ads to a store with 3+ pages” 
  • 30:04 Should these “opportunities” be part of your Amazon PPC workflow?

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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