[PPC Den Podcast Ep. 29] My 5 Predictions for the Future of Amazon PPC

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5 Predictions for the Future of Amazon

Howdy Badger Nation! In this episode, Mike breaks down his five biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service updates, the constantly moving landscpe, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that – putting himself in Amazon’s shoes and predicting the future of Amazon PPC. Don’t miss this one! We’ll see you in the Badger Den!

Episode Highlights

  • 0:30 Introduction about the future of Amazon advertising
  • 1:00 How Amazon advertising got started
  • 2:05 Today, a majority of Amazon sales take up more than half of all transactions online
  • 2:45 Amazon started prioritizing their own ad channel
  • 5:00 Mike starts with his first prediction for Amazon PPC: unification
  • 5:50 The second prediction: a sharp rise in dimensions
  • 8:18 The third prediction: auto-optimization
  • 10:00 Fourth prediction: targeting
  • 11:15 Last prediction: rise of CPC’s
  • 14:07 The impact of minimum bids to enter an auction

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