[PPC Den Podcast Ep. 85] How Does Amazon PPC Work with Misspellings?

amazon ppc podcast misspelling


We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?

On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.

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Episode Highlights

  • 1:10 Intro
  • 2:55 How you should think about misspellings 
  • 5:05 How exact match has become exact-ish
  • 12:10 Misspellings with broad and phrase match
  • 12:40 How negatives affect your exact matches
  • 15:35 Search term rankings and misspelled words
  • 17:20 What you should actually do about misspelled words
  • 21:15 Closing thoughts

Links & Resources

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Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

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