Common Mistakes With Amazon Product Listings and How to Avoid Them [PPC Den Podcast]

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Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro – Badger claws out!
  • 1:17 Working on Amazon Ads while traveling
  • 3:23 Recent book recommendations
  • 6:50 How Amazon Ads has changed over the years 
  • 13:33 How product page optimization evolved
  • 17:11 How to coach clients to pay attention to product listings
  • 21:19 Define & identify “keyword stuffing”
  • 25:28 How to clean up keyword stuffing
  • 32:30 How to organize product listing for clarity
  • 35:37 How to know if a listing is clear
  • 41:45 Future mini-series coming?!

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you, Michael Erickson Facchin, Nancy Lili Gonzalez, and Pedro Moreno for creating this episode!

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