[Badger Bite # 18] What To Do When Diagnosing ACOS Increase

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A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er.

Until next time, stay badgery!

Episode Highlights

  • 0:00 How to diagnose causes of ACOS increase
  • 1:10 Pro tip: bulk file back-ups
  • 2:16 What NOT to do when diagnosing ACOS increase
  • 3:30 1st step: Dig deeper
  • 4:25 2nd step: Do time comparisons
  • 6:00 Pro tip: single ad group campaigns 
  • 7:30 3d step: Ask more advanced questions 
  • 9:00 4th step: Take time to plan
  • 10:05 Outro

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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