[PPC Den Podcast Ep. 63] Long Tail Search Terms: The Amazon PPC Silent Killer


Long Tail Search Terms: The Amazon PPC Silent Killer

Beware the Amazon PPC silent killer. 

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. 

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! 

We’ll see you in The Badger Den.

Episode Highlights

  • 03:44 Death by a thousand cuts 
  • 04:30 The danger of auto campaigns
  • 08:05 How most people optimize with the search term report
  • 12:05 Running successful auto campaigns
  • 13:00 How to structure your account from day 1 
  • 15:43 N-gram analysis
  • 18:50 PPC tools
  • 21:15 Don’t lose keywords before they’ve had time to convert
  • 22:30 Keyword dumping

Watch Mike & Stephen on YouTube

Play Video

Links & Resources

Want To Join the
VIP PPC Den Podcast Club?

Be the first to know when a new episode is released

Choose your podcast platform on Anchor.

If you missed them, you should check out our previous episodes of The PPC Den Podcast:

Subscribe to Our Badger Newsletter!

Stay Up-to-Date with the Best PPC Tips & Strategies and Updates to Our App

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love