[PPC Den Podcast Ep. 63] Long Tail Search Terms: The Amazon PPC Silent Killer

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Long Tail Search Terms: The Amazon PPC Silent Killer

Beware the Amazon PPC silent killer. 

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. 

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! 

We’ll see you in The Badger Den.

Episode Highlights

  • 03:44 Death by a thousand cuts 
  • 04:30 The danger of auto campaigns
  • 08:05 How most people optimize with the search term report
  • 12:05 Running successful auto campaigns
  • 13:00 How to structure your account from day 1 
  • 15:43 N-gram analysis
  • 18:50 PPC tools
  • 21:15 Don’t lose keywords before they’ve had time to convert
  • 22:30 Keyword dumping

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