How to Send Google Ads Traffic to Your Amazon Listing [PPC Den Podcast 141]

How To Send Google Ads Traffic To Your Amazon Listing


Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.

Previous Google Ads experience is not required.

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro– Utah living
  • 2:00 Driving external traffic to Amazon listing
  • 8:50 Nefarious tactics that contradicted long-lasting strategies
  • 11:40 How to set up your first campaign on Google Ads
  • 16:55 How else to incorporate Google Ads into marketing mix
  • 22:37 Direct URL in Google Ads?
  • 25:20 What ranking and revenue components should be considered?
  • 28:17 How to think about spend and revenue generated
  • 31:00 Other benefits of external traffic, regardless of conversions
  • 34:50 When to use Google Ads to send traffic to your Amazon listing
  • 35:27 Outro — Do the little things that 95% of sellers are too lazy to do.

Links & Resources


If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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