[PPC Den Podcast Ep. 103] Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder

Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik From AMZ Pathfinder


Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions.

This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 7:37 Search Term Impression Share report
  • 26:21 Search Term Impression Rank
  • 32:38 Brand Category Benchmark report
  • 47:45 Closing Thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

We couldn’t do it without you! 

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