[PPC Den Podcast Ep. 130] Your Guide to Amazon Prime Day 2021


Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We’re here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more.  

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Episode Highlights

  • 1:05 Intro
  • 3:47 Preparing for Prime Day
  • 8:30 Preemptive Optimization
  • 10:20 Budgeting for Prime Day
  • 15:04 Managing Prime Day Bids
  • 17:45 Timing Your Adjustments
  • 20:08 Special Campaigns for Prime Day
  • 25:07 Closing Thoughts
  • 27:40 Secret Post-Show Message  

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