[PPC Den Podcast Ep. 126] Getting the Most out of Amazon Reporting


The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We’re here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions.

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Episode Highlights

  • 1:05 Intro
  • 4:01 How Not to Report
  • 7:53 Strategic Mission
  • 10:37 Trend Analysis
  • 13:25 Learning from your Amazon Reports
  • 17:33 Campaign Improvement with Amazon Reports
  • 18:50 Closing Thoughts

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