[PPC Den Podcast Ep. 66] What Consumer Behavior Says About You: Amazon Brand Analytics

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What Consumer Behavior Says About You: Amazon Brand Analytics

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!

Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. 

This is part three of a mini series all about Amazon’s Brand Analytics. If you’ve missed the first two, don’t forget to go back and give them an ear; part one is all about Search Frequency Rank and part two is all about Amazon’s Market Basket Report. Stay tuned next week for part four.

Until then, we’ll see you in the Badger Den.

Episode Highlights

  • 02:20 Intro
  • 07:00 What is Item Comparison and Alternate Purchase behavior? 
  • 08:42 Where to Access ICAP
  • 17:30 Strategy: How to use ICAP
  • 28:00 Takeaways and farewell

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