[PPC Den Podcast Ep. 64] Search Frequency Rank: How to Identify Most Important Keywords

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Search Frequency Rank: How to Identify Most Important Keywords

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC!

Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords.

You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den.

Episode Highlights

  • 03:50 Topic intro
  • 07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report
  • 10:30 Search Frequency Rank
  • 13:00 Click share and Conversion share
  • 15:25 Keywords and Search Frequency Rank
  • 22:30 Single keyword campaigns
  • 26:20 Top of Search Ad Placement
  • 33:10 How to Win Amazon Choice Badge
  • 25:48 Farewell

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