[PPC Den Podcast Ep. 129] Search Term Impression Share Reports in Amazon PPC

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Want to see if you’re making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report!

Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.  

We’ll see you in The Badger Den! 

Episode Highlights

  • 1:05 Intro
  • 4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report
  • 12:26 Finding your True Search Volume 
  • 17:04 Things to Think About with the Search Term Impressions Share Report
  • 22:11 How to Optimize for Impressions
  • 25:01 Tips for Optimizing for Rank Position and Dealing with Branded Terms
  • 28:37 ASIN-Targeting Search Terms
  • 36:32 Closing Thoughts

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