[PPC Den Podcast Ep. 42] 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS



4 Reasons Why Lowering Your Bids Won't Always Lower Your ACOS

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn’t a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!

Episode Highlights

  • 0:25  Bids & ACoS have a complicated relationship
  • 1:07 Keyword visibility 
  • 2:00 What if you’ve calculated your bid correctly?
  • 2:48 Effects of ad rank
  • 4:46 Considering ad placement on conversions
  • 6:06 Search term diversity & CPCs
  • 7:40 How to use search term isolation
  • 8:42 Check out our Ad Badger PPC software

Links & Resources

Want To Join the
VIP PPC Den Podcast Club?

Be the first to know when a new episode is released

Choose your podcast platform on Anchor.

If you missed an episode, here are our previous episodes of The PPC Den Podcast:

Subscribe to Our Badger Newsletter!

Stay Up-to-Date with the Best PPC Tips & Strategies and Updates to Our App

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love