[PPC Den Podcast Ep. 104] How And Why To Use Negatives In Your Amazon PPC

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We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives – ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.

Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 3:59 People who don’t use negative keywords
  • 14:16 What is a negative anyway?
  • 22:52 Research-based targeting methods
  • 25:22 The Lin-Rodnitzky ratio
  • 26:40 The benefits of negatives
  • 34:10 Closing thoughts

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Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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