[PPC Den Podcast Ep. 84] Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

ppc den podcast suggested bid amazon ppc


Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? 

On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 3:10 What is Suggested Bid?  
  • 6:20 Who will use Suggested Bid?
  • 13:20 A breakdown of Suggested Bid
  • 20:10 Testing the Suggested Bid feature
  • 24:50 Should you use Suggested Bid?
  • 31:00 Closing thoughts

Links & Resources

Want To Join the
VIP PPC Den Podcast Club?

Be the first to know when a new episode is released

Choose your podcast platform on Anchor.

If you missed them, you should check out our previous episodes of The PPC Den Podcast: 

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!

Subscribe to Our Badger Newsletter!

Stay Up-to-Date with the Best PPC Tips & Strategies and Updates to Our App

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love