[PPC Den Podcast Ep.1] Why We’re Living in the Golden Age of Amazon Advertising


The Golden Age of Amazon PPC

We finally did it. After months of planning, we’re happy to say we’ve recorded our first episode of the PPC Den, the world’s first Amazon PPC podcast. 

This podcast is important to us as we continue our mission to produce the best Amazon PPC content. Every week, we publish written and video content, but we wanted another form of content to our arsenal: An Amazon PPC Podcast. 

Not only is the podcast important to us, but it’s important to you–the Amazon seller. We live in the golden age of Amazon PPC advertising. This is the lowest competition is ever going to be to gain brand recognition on Amazon. Selling online is thriving, Amazon is constantly gaining customers, features are constantly being added to the Amazon ad platform, and then there’s us. At Ad Badger, we want you to dominate selling on Amazon. 

In the first episode, we introduce you to the hosts, lay down some Amazon stats, and even answer a question from an Amazon PPC professional. 

Episode Highlights

  • 0:00 Introduction with Mike
  • 0:58 Introduction with Brett
  • 1:40 What is Amazon PPC?
  • 2:27 The Growth of Amazon (sellers, ads, etc.)
  • 5:14 How Amazon uses paid placement
  • 6:37 What makes 2018 the Golden Age of Amazon advertising?
  • 7:37 Amazon ads and customer experience
  • 8:53 Getting started with Amazon PPC
  • 10:56 Who are Mike and Brett?
  • 13:15 Audience questions
  • 14:35 Managing you Amazon brand
  • 16:54 Mike talks e-commerce and Amazon PPC
  • 18:00 Closing

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

  1. Why We’re Living In The Golden Age of Amazon PPC
  2. The Bid+ Conundrum
  3. Amazon’s New Product Targeting Features
  4. The Advanced Basics of Amazon PPC
  5. Amazon PPC Advertising Stats
  6. Hitchhiker’s Guide to Sponsored Products (Part 1)
  7. Hitchhiker’s Guide to Sponsored Products (Part 2)
  8. Campaign Naming Systems
  9. Product Targeting – Into the Great Unknown
  10. The Strangest, Most Popular PPC Strategy: The Keyword Dump
  11. Dissenting Thoughts on PPC Budgets
  12. First Look on New Bid Options in Amazon
  13. What We Love About Amazon PPC
  14. The Dreaded Amazon Data Reporting Delay
  15. All Things Negative Keywords
  16. Cranking Up Conversion Rates
  17. The Star-Crossed Lovers (Organic & Paid Traffic)
  18. How to Scale Using PPC – A Case Study
  19. The Ultimate Amazon PPC Roadmap
  20. Amazon Advertising Launch Strategy for New Products
  21. Our Gripes About Amazon Sponsored Brand Ads
  22. Should You Bid on Competitors’ Branded Keywords
  23. Making Sense of New to Brand Metrics
  24. Defining Your PPC Goals & Setting ACOS Targets
  25. The Latest Sponsored Brand Ad Updates
  26. An Introduction To Bulk File Operations
  27. Click Through Rate (CTR) Rundown
  28. The Importance of Indexation for Amazon PPC
  29. My 5 Predictions for the Future of Amazon PPC
  30. A Round-Table Discussion About Placement Settings
  31. The Complete Guide to Self-Auditing Your Campaigns
  32. Improving Your Account With Amazon Reports
  33. A Data-Driven Approach to Prime Day PPC 
  34. Clickfraud, Who to Hire, and More Common Amazon PPC Questions
  35. Increase Conversion Rates for Sponsored Brand Ads
  36. Amazon DSP with Kiri Masters
  37. 4 Things Amazon Does Better than Google and Facebook
  38. Three Effective Ways to Optimize Amazon PPC Bids
  39. Promoting Your Products with Amazon Coupons
  40. Should You Segment Your Branded Keywords in Amazon Ads?
  41. What to Expect From 30 Days of Running Amazon Ads