Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? [PPC Den Podcast]

Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It


Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. 

This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– PBG, Powered By Gelato
  • 2:43 New: Expanded Product Targeting 
  • 3:25 What is Product Targeting?
  • 9:20 What is Expanded Product Targeting?
  • 13:05 How do I use Expanded Product Targeting?
  • 19:20 Key lesson: Stay on top of it.
  • 24:00 Where to find Expanded Product Targeting option

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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